Malaysia
Standard Financial Planner (SFP) is a full service financial planning group in Malaysia co-founded by Chairman Alfred Sek in 1999. SFP is the largest independent financial advisory (IFA) Group in Malaysia, based on the most licensed Investment Advisory Representatives (IARs).In 2006, SFP took advantage of an international opportunity and joined forces with Professional Investment Services (PIS) through an equity partnership arrangement. By learning from the experience and success of PIS as well as leveraging off the opportunities a global group can provide, SFP is now setting unprecedented benchmarks within the Malaysian financial planning industry.
Backed by PIS' fierce commitment to offering independent advice and complete financial solutions to its clients and led by Chief Executive Officer Paul Khoo, SFP has seen its advisor base grow to become the leading financial advisory group in Malaysia.
SFP is regulated by Bank Negara Malaysia and Malaysia's Companies Commission and Securities Commission.
Visit the SFP website: http://www.sfplanner.com
Professional Investment Advisory Services: Setting the Professional
Standard for Financial Advice in Singapore

"There is no short-cut in doing financial planning. It is an on going process that is rigorously detailed and meticulous. When it is done right, the results will be fulfilling and rewarding tangibly and intangibly."
Josh Toh
General Manager, Compliance & Legal
General Manager, Compliance & Legal